Christmas advert 2023: John Lewis unveils festive campaign with focus on kindness

Retailer's latest ad tells the story of a young boy who befriends an unexpected guest

The much-anticipated John Lewis Christmas advert for 2023 has been unveiled, and it's sure to tug at your heartstrings.

The ad, titled "The Beginner," tells the story of a young boy named Ethan who befriends an unexpected guest: a spaceman who has crash-landed on Earth.

Despite their differences, Ethan and the spaceman quickly bond over their shared love of music. Ethan teaches the spaceman about Earthly customs, while the spaceman introduces Ethan to the wonders of the universe.

The ad is set to a cover of the Beatles' classic song "Golden Slumbers," performed by Celeste.

John Lewis said the ad is a celebration of "the power of kindness and friendship, and the magic that can happen when we open our hearts to those who are different from us."

The ad has been praised for its heartwarming message and its beautiful cinematography.

Here are some of the key takeaways from the ad:

• Kindness can make a difference in the world.
• Friendship can be found in the most unexpected places.
• The magic of Christmas is all around us.

The John Lewis Christmas advert is a tradition that dates back to 2007. The ads have become known for their heartwarming stories and their ability to capture the spirit of the season.

Reaction to the ad has been positive, with many people praising it for its heartwarming message and beautiful cinematography.

The ad has also been praised for its inclusivity, with some people noting that it features a black family for the first time.

Overall, the John Lewis Christmas advert for 2023 is a heartwarming and festive tale that is sure to get you in the holiday spirit.