Everything We Know About the John Lewis Christmas Advert 2024 So Far

The John Lewis Christmas advert is a British institution, and one of the most anticipated events of the festive season.

The advert has been running since 2007, and has become known for its heartwarming stories and catchy soundtracks. In recent years, the advert has also become a source of controversy, with some critics arguing that it is too commercial and no longer reflects the true spirit of Christmas.

Despite the criticism, the John Lewis Christmas advert remains one of the most popular and talked-about advertising campaigns in the UK.

In 2023, the advert featured a young boy who befriends an alien. The advert was praised for its heartwarming story and its message of acceptance and tolerance. It also helped to raise awareness of the refugee crisis.

So what can we expect from the John Lewis Christmas advert 2024?

The advert is still in production, but there have been a few leaks and rumors circulating online. Here is everything we know so far:

The advert will be set in a department store.

This is a departure from recent years, which have seen the advert set in a variety of locations, including a forest, a beach, and a hospital.

The advert will feature a diverse cast of characters.

This is in keeping with John Lewis's commitment to diversity and inclusion. In recent years, the advert has featured characters from a variety of backgrounds, including a Muslim family, a same-sex couple, and a disabled child.

The advert will have a feel-good factor.

This is a hallmark of the John Lewis Christmas advert. The advert will likely feature a heartwarming story that will leave viewers feeling uplifted and inspired.

It will likely feature a catchy soundtrack.

The John Lewis Christmas advert is known for its catchy soundtracks. In recent years, the advert has featured songs by artists such as Elbow, Lily Allen, and Gabrielle Aplin.