John Lewis Christmas Advert 2024 - Watch First Teaser Featuring Ellie Goulding

Trailer hints at return of iconic 1990s hit as sister searches for the perfect gift

This year, John Lewis are hoping to pull at our heartstrings with their latest Christmas advert, which stars sisters Ellie and Elwood.

The ad has been a festive favourite for years, having first aired in 2007

Now, the department store has released a first teaser of its 2024 advert, featuring a snippet of Ellie Goulding's cover of Joni Mitchell's River.

What to expect from the full advert

In the trailer, Ellie is seen desperately searching for the perfect gift for Elwood at a Christmas market. After many stalls and lots of festive jumpers, she finally finds it in the form of a teddy bear.

The full advert is expected to release in early November, so we don't have much longer to wait to see how the story unfolds.

The music

The music is a key part of any John Lewis Christmas advert, and this year is no exception.

Ellie Goulding's cover of Joni Mitchell's River is a beautiful and moving song, and it perfectly captures the festive spirit of the advert.

The song was originally released in 1971, and it has been covered by many artists over the years, including Bob Dylan and James Taylor.

The reaction

The teaser has been met with positive reactions from viewers, with many people saying that they are already looking forward to seeing the full advert.

One person wrote on Twitter: "Love, love, love the new John Lewis Christmas advert. The music is beautiful and the story is so heartwarming."

Another person said: "Can't wait to see the full John Lewis advert. These teases are only making me more excited!"