Richard Ashcroft’s ‘Sonnet’ features in John Lewis’s 2024 Christmas advert

The Verve frontman’s track will provide the soundtrack to the highly anticipated festive campaign

A brand new Richard Ashcroft song, ‘Sonnet’, will feature in this year’s John Lewis Christmas advert, it has been announced.

The track, which was written and recorded earlier this year, is a tender and reflective ballad that perfectly captures the spirit of the festive season.

Here’s what we know about the advert so far:

• It will be directed by Oscar-winning filmmaker Taika Waititi.
• It will tell the story of a young boy who befriends an alien.
• It will be set against the backdrop of a snowy winter landscape.
• It will air for the first time on television on November 10th.

John Lewis’s Christmas adverts have become a staple of the festive season in the UK, and this year’s offering is sure to be no exception.

With its beautiful soundtrack and heartwarming story, ‘Sonnet’ is the perfect song to accompany us through the festive season.