Tesla (TSLA) Turns Back to Free Supercharging, Big Discounts in Europe to Boost Sales

Tesla's Struggles in Europe

Tesla has been facing some challenges in Europe lately. The company's market share has been declining, and it has been losing ground to competitors like Volkswagen and BMW. In an effort to boost sales, Tesla has announced that it will be bringing back free Supercharging to all new Tesla vehicles purchased in Europe. The company is also offering big discounts on its Model 3 and Model Y vehicles.

Free Supercharging Returns

Tesla first introduced free Supercharging in 2012. The program allowed Tesla owners to charge their vehicles for free at any of Tesla's Supercharger stations. However, in 2017, Tesla began to charge a fee for Supercharging. The company said that the fee was necessary to cover the costs of maintaining and expanding the Supercharger network. The return of free Supercharging is a significant move by Tesla. It is a clear sign that the company is facing some challenges in Europe and that it is willing to take steps to boost sales.

Big Discounts

Tesla is also offering big discounts on its Model 3 and Model Y vehicles in Europe. The Model 3 is now available for as low as €43,990 (about $46,000), and the Model Y is available for as low as €53,990 (about $56,000). These discounts are significant, and they make Tesla's vehicles more affordable for European consumers. The discounts and the return of free Supercharging are likely to help Tesla boost sales in Europe. However, it remains to be seen whether these moves will be enough to help Tesla regain its market share in the region.

Impact on Tesla's Business

The return of free Supercharging and the big discounts are likely to have a significant impact on Tesla's business in Europe. The moves are likely to boost sales, but they could also put pressure on Tesla's margins. Tesla has been facing some challenges in Europe lately. The company's market share has been declining, and it has been losing ground to competitors like Volkswagen and BMW. The return of free Supercharging and the big discounts are likely to help Tesla boost sales, but it remains to be seen whether these moves will be enough to help Tesla regain its market share in the region. In the long term, the return of free Supercharging could help Tesla to build customer loyalty. Tesla owners who are able to charge their vehicles for free are more likely to be satisfied with their vehicles and to recommend them to others. This could help Tesla to increase its sales in the long term.

Conclusion

Tesla's decision to bring back free Supercharging and offer big discounts in Europe is a significant move. The moves are likely to boost sales, but they could also put pressure on Tesla's margins. It remains to be seen whether these moves will be enough to help Tesla regain its market share in Europe.