John Lewis Christmas advert 2023: meet Excitable Edgar the excitable dragon
The John Lewis Christmas advert 2023 is here
With the cost of living crisis biting hard this year, many people were predicting that John Lewis would focus on a more heartwarming tale in its Christmas advert this year, rather than going for a big-budget spectacular.
And that’s exactly what they’ve done in a charming advert that stars a young boy called Ethan and his excitable new best friend, Edgar the dragon.
The ad has also captured the imagination of the public with many taking to Twitter to praise it.
What is the John Lewis Christmas advert 2023 about?
The ad tells the story of a young boy called Ethan who is struggling to sleep on Christmas Eve because he is so excited about what Santa might bring. He hears a noise outside and looks out of his bedroom window to see a small, green dragon sitting on his fence.
Ethan opens the window to speak to the dragon who introduces himself as Edgar. Edgar is feeling nervous because this is his first Christmas Eve, as he had only recently hatched.
Ethan invites Edgar into his house and the pair of them spend the rest of the ad having lots of fun together. They play games, eat mince pies and watch Christmas films.
On Christmas morning, Ethan wakes up to find that Edgar has gone. He is disappointed but then looks out of his window to see Edgar flying around in the snow.
The ad ends with the slogan “For a Christmas as magical as your first”.
Who is in the John Lewis Christmas advert 2023?
The ad stars Ethan, Edgar and Santa Claus!
- Ethan is played by 10-year-old Samuel James from Ealing, London.
- Edgar is a CGI (computer-generated imagery) character.
- Santa Claus is played by veteran actor Nicholas Ralph.
What is the song in the John Lewis Christmas advert 2023?
The song in the ad is a cover of “Somewhere in My Memory” from the 1990 film "Home Alone". It was originally performed by John Williams.
It is sung by 10-year-old singer Lola Young
Will there be a John Lewis Christmas advert 2024?
Yes, it’s highly likely that there will be a John Lewis Christmas advert in 2024. The John Lewis Christmas advert has become a much-anticipated annual tradition and is often cited as a signal that Christmas is approaching.
The advertising campaign is hugely important to John Lewis and is thought to boost the brand’s sales in the run up to Christmas.
The retailer spent £7 million on the making of its advert this year, so it’s certainly an important part of their marketing strategy.
We can therefore expect to see another John Lewis Christmas advert next year.
The John Lewis Christmas ad is here and we're ready for a classic family Christmas now
The John Lewis Christmas advert is a British institution and this year’s offering is a charming and heartwarming tale that is sure to get you in the festive spirit.
The ad is also a reminder of the importance of family and friendship at Christmas time.
So, grab a mince pie, cuddle up on the sofa and enjoy the John Lewis Christmas advert 2023.
